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Privacy Policy

Last updated: March 11, 2026

1. Introduction

Welcome to Merrily Plan ("we," "our," or "us"). We are committed to protecting your privacy and ensuring you understand how your data is handled when you use our wedding planning application and marketing website at merrilyplan.com (the "Site") and app.merrilyplan.com (the "App").

This Privacy Policy explains what information we collect, how we use it, your rights regarding your data, and how to contact us with questions.

2. Information We Collect

2.1 Free Plan (No Account Required)

The Free plan operates entirely within your browser using local storage. We do not collect, transmit, or store any of your wedding planning data on our servers when you use the Free plan. Your data stays on your device.

2.2 Pro Plan (Account Required)

When you create a Pro account, we may collect:

  • Account information: email address, name, and password (hashed)
  • Wedding planning data: the information you enter into the app, including budgets, guest lists, vendor details, and other planning content, synced to our cloud servers
  • Payment information: processed securely by our payment processor (Stripe). We do not store your full credit card number.
  • Usage data: features used, session duration, and device information for improving the product

2.3 Marketing Website

When you visit merrilyplan.com, we may collect:

  • Cookie data: subject to your consent preferences (see Section 6)
  • Contact form submissions: name, email, and message content when you contact us
  • Newsletter signups: email address if you subscribe to our blog updates
  • Analytics data: anonymized page views, referral sources, and browser type (only with your consent)

3. How We Use Your Information

We use collected information to:

  • Provide and maintain the Merrily Plan service
  • Sync your wedding planning data across devices (Pro plan)
  • Process payments and manage subscriptions
  • Respond to your inquiries and support requests
  • Send important service updates and announcements
  • Improve our app and website based on usage patterns
  • Comply with legal obligations

We will never sell your personal information to third parties.

4. Data Sharing

We only share your data with third parties in these limited circumstances:

  • Service providers: hosting (cloud infrastructure), payment processing (Stripe), and email delivery services that help us operate the platform
  • Legal requirements: when required by law, subpoena, or government request
  • Collaboration partners: when you explicitly share your wedding plan with another user (Pro plan feature)

5. Data Security

We implement industry-standard security measures including encryption in transit (HTTPS/TLS), encrypted storage, secure authentication, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

6. Cookies

Our marketing website uses cookies categorized as follows:

  • Strictly Necessary: essential for the website to function (always active)
  • Functional: remember your preferences and settings
  • Analytics: help us understand how visitors use the site
  • Marketing: used to personalize ads and measure campaign performance

You can manage your cookie preferences at any time using the cookie settings button on our website. Non-essential cookies are only activated after you provide explicit consent.

7. Your Rights

Depending on your jurisdiction, you may have the following rights:

7.1 General Rights

  • Access: request a copy of the personal data we hold about you
  • Correction: request correction of inaccurate data
  • Deletion: request deletion of your personal data
  • Portability: export your data in a machine-readable format (JSON export is available in both Free and Pro plans)
  • Objection: object to processing of your data for specific purposes

7.2 GDPR (European Economic Area)

If you are in the EEA, you have additional rights under the General Data Protection Regulation, including the right to lodge a complaint with your local supervisory authority. Our lawful bases for processing are: consent, contract performance, and legitimate interests.

7.3 CCPA (California)

California residents have the right to know what personal information is collected, request deletion, and opt out of the sale of personal information. We do not sell personal information. To exercise your rights, contact us at the address below.

8. Data Retention

We retain your personal data only as long as necessary to provide our services and fulfill the purposes described in this policy. When you delete your account, we remove your personal data within 30 days, except where retention is required by law.

Free plan data is stored only on your device and is never transmitted to our servers. You can clear it at any time by clearing your browser data.

9. Children's Privacy

Merrily Plan is not intended for use by children under the age of 16. We do not knowingly collect personal information from children. If we learn that we have collected data from a child under 16, we will delete it promptly.

10. International Data Transfers

Your data may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place, including Standard Contractual Clauses where applicable, to protect your data during international transfers.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a new "Last updated" date. Your continued use of our services after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy or want to exercise your data rights, please contact us: